Interview with DRU march 14, 2016.
Q: What’s new in the world of DRU?
A: I’ve been working on my new project that will drop early this summer. A bunch of new videos from this new project will drop as well.
Q: Must be great to know you have been nominated for a 2016 JUNO Award? What was going on in your mind after finding out?
A: I actually didn’t expect it at all. I was shocked. But, I’m absolutely honored to be recognized by the academy for the 4th time.
Q: How important are music videos in the industry today? How do they compare to videos from 20 years ago?
A: Music videos are very important to express the visuals behind the song. It really helps to get your point across. Since the change in the music industry and people not buying music as much anymore, the video directors don’t have the luxury of high budgets so they have to get more creative.
Q: Making videos must be a lot of work and still fun to do. How do you look at it?
A: I’m not a huge fan of shooting videos. The days can be long and a bit tedious but the outcome is all worth it.
Q: Which notable artists have you played with throughout the years on stage or in studio?
A: I have opened for Usher. I really respect his drive and work ethic. He reminds me of me in many ways.
Q: Do you see a biography being written someday about the experiences you acquired or will acquire in your life?
A: I can definitely see a biography based on my life but my story ain’t even close to done yet. It’s still being written. But I would show the good, the bad and the ugly truth in my movie.
Q: How important is it for a musician and artists in this generation to spend time on social media?
A: As much as I hate social media it’s very necessary nowadays to interact with your fans. I also think a lot of the mystery artists use to have years ago is kind of gone now because of social media. I don’t really want to know what my favourite singer had for breakfast. Lol.
Q: Do you have any tours coming up in the near future?
A: Yes! March 22nd I’m going on the road with Grammy-nominated reggae icon Sean Paul in Canada just before I head to Calgary for the Junos on April 3rd.
Q: Any words of wisdom to share with aspiring artists?
A: If you know deep down in your gut that you got what it takes to make it in this industry stick to your guns and don’t ever give up. Be relentless.
- George Michael Hit Singles and Billboard Charts
- Prince Top Songs: Canadian Billboard Encyclopedia (1980-2006)