Interview with Alteras’ lead vocalist Jake Clasen.
The band excitedly prepares to release their new album “Grief” this summer. “Grief” is a full-length album dedicated to their fans that was recorded and produced by Nick Ingram at Capital House Studios in Columbus, Ohio. According to Jake Clasen (lead singer) “These songs have gotten us through some of the toughest points in our lives; we hope they can do the same for you!”
Alteras Interview
What’s new in the world of Alteras?
We just released “Grief” and are extremely happy with the response we’ve had from our fans, both old and new! We’re also excited for any and all announcements that are to be coming throughout the next few months.
How was it recording the album Grief? Is albums as popular today as singles are? Whats your opinion?
It was intense and necessary for us, the process really helped all of us as individuals and I’m thankful for that. I think albums are certainly as popular, at least to the genre of fans we that reach.
What is the future of Lyric Videos versus regular promo videos?
I think lyric videos will always be around, but they’re going to have to become a little more innovative to ever remain impressive to fans.
Do you consider album artwork as important now that music is mostly downloaded?
Most definitely, we actually designed our album artwork for “Grief” ourselves and we wanted to project the album and ourselves into it. Album art is very important, at the very least to our band it is!
Do you use mostly Facebook now as a primary website source for the band?
Twitter and Instagram are actually our primary reaches! (@alterasband)
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Do you have any tours coming up in the near future?
Yes, nothing we can talk about just yet but expect us to be all over!
How important is merchandising? Could artists survive without?
Certainly not, merchandise is the lifeblood of a bands success on tour. At least 80% of our revenue is made through the merchandise our wonderful fans purchase, in which we’re eternally grateful for.
Is the band fans of Spotify and similar streaming services? What are your thoughts on this?
I love Spotify, we live in an age that music doesn’t really have a price any more. Albums are collectors items. Is that a good thing for the industry? No. But we can’t change that and I certainly would rather people listen that not have immediate access to our music.
Where do you see music in general going in 20 years from now?
I can only hope that it is even more incredibly diverse. There are so man bands out there and music is so culturally saturated. We live in a glorious time to listen to music, I just hope in that time frame we figure out a way to really support all the starving artists.